You need to completely understand the pain points of your audience in order to serve them well. Most online business owners believe they have to sell, sell, sell instead of serve, serve, serve.
If you understand how your audience feels, you will know instinctively how to meet their needs. And they will believe your sincerity.
Focus on the benefits – the payoff – to the audience. If your readers can’t relate, they will tune you out completely.
Finally, set a schedule of 30 minutes a day to do marketing. Commit to the work but most importantly, commit to over delivering to your audience.
